I help businesses build high-performing sales functions, from strategy through to execution.

My sales journey began as a founder in 2013, when I launched Hot Butter Studio, a content marketing agency. To win ASX 200 clients, I craved practical sales training  but couldn’t find anything locally. Instead, I stumbled across US-based sales trainers on LinkedIn, devoured their tips and podcasts, and found their content truly game changing. Still, I had to adapt their strategies to work in the Australian market.

Since then, I’ve held both leadership and frontline sales roles across global and local SaaS companies in HR Tech, Rural Tech, Edu Tech, and Legal Tech. I’ve built go-to-market strategies, led teams, developed playbooks, coached reps, and consistently exceeded quota.

Along the way, I’ve seen great sales teams  and some very average ones. The difference almost always comes down to process, leadership, culture, and a commitment to continuous improvement.

Today, Sales is harder than ever. Budgets are tighter, buying cycles longer, and yesterday’s strategies are no longer enough. To succeed, leaders and sales reps must upskill, innovate, and adapt, sharpening their skills at every stage of the cycle.

That’s why I started Game Changing Sales; to provide practical coaching and fractional leadership that gives Australian entrepreneurs and reps the tools and confidence to sell effectively and scale with purpose.